Job Description
Sales & Marketing Jobs, Coca-Cola Company Jobs.
Key Purpose Statement
Drive market growth and brand equity by executing impactful trade marketing strategies, optimizing investments, and aligning stakeholders to deliver sustainable ROI and consumer engagement.
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Key Duties & Responsibilities
- Execution of brand and trade strategies : Successful implementation of brand portfolio strategies and effective trade marketing activations resulting in increased market share, consumer engagement, visibility, and sales volumes.
- Optimised marketing investments : Continuously evaluate, optimize and align national and regional promotional and trade marketing efforts to drive NARTD growth, enhance brand value, increase market share, and ensure positive ROI
- Innovative category development : Leverage category insights and cross-market learnings and develop custom activation plans that optimize trade marketing activities for local market demands and shopper preferences
- Stakeholder alignment and process stewardship : Ensure alignment across stakeholders in executing growth and marketing tactics whilst continuously improving marketing and brand planning standards to align with the CCBA’s strategic direction
Education
- Bachelor’s Degree in Marketing, Business, or a related field.
Experience
- 3-5 years of experience in marketing within the FMCG industry, with a focus on trade marketing and category development
- Proven track record in planning and the execution of brand portfolio strategies
- Experience in budget management, marketing research, and stakeholder alignment
- Demonstrated success in launching and managing regional/market trade activations and promotional campaigns, driving sales growth and consumer engagement
- Experience in merchandising and product placement across various retail channels, enhancing brand recognition and driving sales
Skills
- Strong analytical skills to monitor and interpret trade marketing performance data, using insights to optimize tactics
- Project management proficiency, ensuring smooth execution of regional/market trade marketing activities and promotional campaigns
- Ability to design and implement custom activation plans that address specific local market needs, maximizing shopper engagement
- Budget management expertise to allocate marketing resources efficiently, maximizing returns on investment
- Proven ability to collaborate across cross-functional teams and align stakeholders to ensure smooth execution of marketing initiatives
- An understanding of consumer insights and market research, utilizing these insights to shape trade marketing tactics
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How to Apply
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