Trade Development Representative at CDL Human Resource

November 17, 2025 •

Posted 2 months ago

Job Description

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Trade Development Representative

Job summary

  • To focus on channel visitations to drive retailer awareness & turnaround on SIMs & Float while paying attention to visibility and merchandising at point of purchase for SSOs and agents.
  • SSO & Agent Recruitment & Mapping – Effectively manage the identification and recruitmenAgents, targeting mobile money outlets and high traffic retail stores.
  • Call rate – Visit SSOs & Agents regularly using agreed route plans (beat plans).
  • Training and delivery of business tools – Provide all requisite tools for transactions at SSO & agent outlet and train SSOs and Agents on processes
  • AML training and testing – Train agents on AML and SSOs on KYC process in relation toSIMREG
  • Float and stock cover and sales – monitor and effectively enforce 1.5x stock rule for agents and ensure SSOs have adequate stock SIMs for new registration and activations
  • Merchandising – Develop and maintain merchandising standards by availing merchandising materials at SSOs and Agent outlets

Requirements

Qualifications- Academic and Professional

  • Diploma or Bachelor’s Degree in Business, Marketing or related field

Experience

  • At least 1 year experience in sales and distribution role in an FMCG or Competencies
  • Customer focus
  • Influencing and negotiation skills
  • Networking and building partnerships
  • Analytical thinking Relationships / Contacts / Communication

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