Job Description
“Just paste your CV into ChatGPT, and you’re done.” That’s what Faustine’s colleague told her on a Friday afternoon. And that is exactly what she did.
Three months and forty-seven applications later, Faustine sat in my office holding a printout of what she believed was a polished, professional CV. She slid it across the table and looked at me, expecting me to be impressed.
I read the first line, the second, then I set it down gently.
“Faustine, how many years have you been in marketing?” I asked gently
“Eight,” she said. “I’ve launched campaigns across four countries. One of them hit a million impressions in 72 hours.”
I looked back at the CV. None of that was in there. Not the four countries, not the 72 hours, not the million impressions. What was there instead? Phrases like synergistic brand storytelling and cross-functional stakeholder engagement.
The AI had taken eight remarkable years and ironed them flat.
What AI Does to Your Story
AI writes for everyone, which means it writes for no one.
It reaches for the safest words, the most familiar phrases, the template that offends nobody and excites nobody. AI cannot tell that Faustine once convinced a skeptical board in Uganda to approve a campaign budget by showing up with hand-drawn customer journey maps.
Those moments are what make a recruiter stop scrolling and read it twice, then smile. AI doesn’t know they exist unless you know exactly how to surface them, and that’s where most people go wrong.
Faustine’s CV wasn’t bad, but it was invisible at a recruiter’s desk. And in a pile of two hundred applications, invisible is the same as absent.
So we started over. Not from the LinkedIn profile, but from the conversation we had. I took all the wins, the achievements and the impressions and turned them into something human.
I asked her about the campaigns that went wrong and what she salvaged from them. I asked her about the managers who shaped her, the numbers she was proud of, the moments she nearly quit and didn’t.
From that conversation came a CV that read like a career and not a job description. Her achievements had percentages and timelines, something quantifiable that told people her numbers. Her roles had context. Her voice came through in every line.
Six weeks later, Faustine had interviews at two of the three companies she had always considered out of reach. She accepted an offer that came with a title she had been chasing for two years.
In Conclusion
There is nothing wrong with using AI as a tool. But your career is not a prompt. It is a series of decisions, sacrifices, wins, and lessons that no algorithm witnessed.
We help professionals like Faustine tell that story, clearly, compellingly, and in a way that holds up the moment a recruiter picks up the phone.
If your applications have gone quiet, the CV is usually where we start. Click here to get a CV that sounds like you, and opens doors because of it.
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