Job Description
Sales & Marketing Jobs, Mogo Finance Jobs.
Key Responsibilities:
Strategy & Leadership.
- Develop and implement telesales strategies to achieve monthly and annual loan disbursement, deposit mobilization, and cross-sell targets.
- Plan and execute campaigns for new product launches, customer reactivation, and upselling.
- Set clear performance targets (KPIs) and monitor team productivity daily, weekly, and monthly.
- Ensure compliance with regulatory and company standards in all customer interactions.
Team Management.
- Recruit, train, coach, and mentor telesales agents to deliver outstanding results.
- Set monthly/quarterly/annual telesales targets (volume, value, conversion rate) for the telesales team.
- Design and implement scripted calls, call flows, tele-campaigns for inbound/outbound calls, follow-up calls, lead nurturing.
- Conduct regular performance reviews and provide ongoing feedback.
- Create a high-energy, positive sales culture that fosters teamwork and accountability.
- Implement incentive and recognition programs to motivate staff.
- organize staffing, including shift patterns and the number of staff required to meet the set targets
- Take ownership of the entire sales cycle, from working with leads to successful loan issuance within your team.
- Analyse call centre/telesales reports and metrics; identify performance gaps; implement improvement plans.
- Monitor performance through KPIs: number of calls, leads generated, conversion rate, average loan size, repayment performance, attrition, customer satisfaction.
Operations & Execution.
- Oversee day-to-day telesales operations, including call management, lead assignment, and conversion tracking.
- Work with the data and marketing teams to segment customer databases and optimize lead generation.
- Maintain data integrity in the CRM or telesales system; ensure accurate tracking of leads, prospects, deals, follow-ups and outcomes.
- Analyze call data and sales reports to identify trends, challenges, and improvement areas.
- Develop and execute the telesales strategy aligned with the company’s microfinance goals (loan book growth, customer acquisition, retention, cross-sell).
- Prepare monthly bonuses reports for the team members based on their target achievements.
- Collaborate with marketing, product, credit/risk, operations and IT teams to ensure seamless process from lead generation, credit assessment, disbursement, to customer service.
Customer Experience & Quality Assurance.
- Ensure that all customer interactions adhere to company quality and service standards.
- Ensure customer service quality: escalation of complex/unhappy customer calls, ensure resolution and feedback loop.
- Work with the credit and operations teams to improve loan processing turnaround time.
Reporting & Analysis.
- Prepare periodic management reports, dashboards, insights & recommendations for senior leadership.
- Track KPIs such as conversion rates, call quality, customer satisfaction, and revenue per agent.
- Provide actionable insights to senior management on market trends and customer behavior.
- Stay updated on market trends in microfinance, competition, customer behaviour and tele-sales effectiveness.
Qualifications and Requirements:
- Bachelor’s degree in Business, Sales and Marketing, Finance or related field (or equivalent experience).
- Minimum 5 years’ experience in telesales, with at least 2 years in a supervisory or managerial role, preferably within microfinance, banking, fintech, or telecom or banking.
- Experience managing a telesales team and delivering against targets.
- Strong knowledge of credit/loan products, customer acquisition, microfinance operations is a plus.
- Excellent leadership, coaching and people-management skills.
- Strong analytical skills, comfortable with metrics, dashboards, reporting.
- Excellent communication (verbal and written) and interpersonal skills.
- Good ICT literacy – CRM systems, MS Excel, tele-phony systems.
- Knowledge of the Kenyan microfinance regulatory environment, KYC, AML, responsible lending preferred.
- Ability to work in a dynamic, fast-paced environment, handle pressure and meet deadlines.
- Integiity, high ethical standards and customer-centric mindset.
Core Competencies:
- Results-oriented and self-motivated.
- Excellent coaching and team management skills.
- Strong interpersonal and negotiation abilities.
- Data-driven decision-making and reporting skills.
- High integrity and commitment to customer protection principles
Key Performance Indicators (KPIs):
- Number of qualified leads generated via telesales.
- Conversion rate of calls to applications or disbursements.
- Growth of loan portfolio (value and number) sourced through telesales.
- Average loan size, client retention/renewal rate.
- Cost per acquisition (CPA) of new customers via telesales.
- Compliance metrics: % of KYC completed, % of applications rejected for non-compliance, number of customer complaints handled/resolved.
- Team performance: calls per agent, average handle time, queue or wait times, agent attrition/turnover.
- Customer satisfaction / net-promoter score (for telesales channel).
How to Apply
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