Submit CVs – New Recruitment at ALX

• The Entrepreneurship Development Analyst will support the delivery and growth of ALX’s entrepreneurship programming in Kenya with a strong focus on Founder Academy recruitment, founder engagement, event coordination, retention, and programme operations.
• This is a highly execution-oriented role for someone who enjoys working directly with founders, coordinating events and experiences, driving engagement, and ensuring strong operational follow-through.
• This individual will work closely with the Entrepreneurship Development Manager to strengthen founder pipeline conversion, maintain a high-quality cohort experience, improve retention and participation rates, and ensure entrepreneurship programmes are delivered with excellence and consistency across markets.

Specific Responsibilities

Founder Academy Recruitment and Pipeline Support

• Support recruitment and outreach efforts for the Founder Academy in Kenya to help achieve enrolment targets.
• Assist with lead generation, founder outreach, follow-up, screening coordination, and conversion activities across the recruitment funnel.
• Track prospective founder journeys from initial interest through application, onboarding, and enrolment to support stronger pipeline visibility and follow-through.
• Work closely with the Entrepreneurship Development Manager and relevant internal teams to ensure timely communication with prospective founders.
• Support the execution of recruitment campaigns, information sessions, outreach events, and other market activation activities that build programme awareness and attract strong candidates.

Founder Engagement and Cohort Experience

• Support the day-to-day engagement of founders throughout the Founder Academy journey to encourage participation, accountability, and programme completion.
• Help create a strong, responsive, and motivating founder experience from onboarding through active programme participation.
• Monitor founder attendance, engagement levels, milestone completion, and participation trends to identify risks early and support stronger retention.
• Conduct regular check-ins and follow-ups with founders to encourage consistency, resolve barriers to participation, and maintain momentum.
• Support the Entrepreneurship Development Manager in implementing engagement strategies that improve completion rates, learner satisfaction, and founder outcomes.

Events and Community Activation

• Coordinate and support entrepreneurship events designed to increase founder engagement, strengthen community, and maintain high retention across the cohort.
• Organise and execute community touchpoints such as onboarding sessions, founder meetups, fireside chats, office hours, networking events, pitch events, and ecosystem conversations.
• Manage logistics for in-person and virtual events, including planning, scheduling, communications, attendance tracking, and post-event follow-up.
• Help create engaging founder-facing experiences that build belonging, accountability, and excitement within the entrepreneurship community.
• Support the Entrepreneurship Development Manager in ensuring events are well-run, valuable to participants, and aligned with broader entrepreneurship goals.

Programme Coordination and Operational Support

• Support the smooth coordination and administration of entrepreneurship programmes in Kenya.
• Maintain accurate records related to recruitment, founder participation, attendance, progress tracking, and programme engagement.
• Assist with onboarding processes, scheduling, founder communications, session coordination, and operational preparation for programme delivery.
• Ensure timely follow-up on action items, founder needs, and operational requirements that contribute to a seamless programme experience.
• Provide executional support to the Entrepreneurship Development Manager across Founder Academy, incubator-related activities, and community initiatives as needed.

Monitoring, Reporting, and Continuous Improvement

• Track founder engagement, participation, retention, and progression data to support performance management and programme improvement.
• Help compile weekly and monthly updates on recruitment performance, cohort engagement, event participation, and founder progress.
• Identify emerging trends, challenges, and opportunities related to founder engagement and retention, and escalate them appropriately.
• Gather participant feedback and support analysis of founder experience to improve future programme delivery.
• Contribute to a culture of continuous improvement by helping refine processes, communication flows, and engagement approaches over time.

Cross-Functional and Ecosystem Support

• Work closely with the Entrepreneurship Development Manager and internal teams to ensure strong coordination across entrepreneurship activities.
• Support relationship-building with local ecosystem players, mentors, speakers, and partners by assisting with communication, scheduling, and event coordination.
• Represent ALX professionally in founder-facing engagements and community touchpoints.
• Contribute to building a founder community that is active, connected, and aligned with ALX’s mission and values.

Skill Requirements – Essential

• 2 to 4 years of professional experience in programme coordination, community engagement, entrepreneurship support, events, partnerships, or a related role.
• Bachelor’s degree in Business, Entrepreneurship, Communications, Project Management, Education, or a related field.
• Strong interest in entrepreneurship, startups, founder support, and ecosystem-building.
• Experience supporting recruitment, engagement, programme operations, or community-building initiatives.
• Demonstrated ability to coordinate multiple activities and manage operational details with a high level of organisation and follow-through.
• Strong verbal and written communication skills, with the ability to engage participants professionally and clearly.
• Experience planning or supporting events, workshops, community sessions, or participant-facing experiences.

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Specific Responsibilities

Entrepreneurship Ecosystem Development and Market Leadership

• Serve as the primary lead for entrepreneurship in Kenya, driving the development, visibility, and growth of ALX’s entrepreneurship agenda across the three markets.
• Design and execute market-relevant strategies that foster founder engagement, startup pipeline development, and entrepreneurial community building in Kenya.
• Position ALX Ventures and related entrepreneurship programmes as a leading platform for high-potential entrepreneurs, innovation, and venture growth across the three-country portfolio.
• Represent ALX in the entrepreneurship ecosystem through active engagement with founders, investors, innovation hubs, accelerators, corporates, and relevant public and private sector actors.
• Identify and pursue opportunities for ecosystem recognition, strategic partnerships, grants, and visibility platforms that strengthen ALX’s entrepreneurship brand and reach in Kenya.

Founder, Community Engagement and Experience

• Build and sustain a vibrant founder community through regular, high-value touchpoints that deepen engagement, accountability, and peer learning across all supported markets.
• Lead in-person founder engagement and ecosystem activities in Nairobi, while ensuring strong and consistent virtual support for entrepreneurs outside of Nairobi.
• Host monthly fireside chats and ecosystem conversations featuring entrepreneurs, investors, operators, and industry leaders.
• Organise and deliver weekly entrepreneurship-related engagements such as pitch nights, founder meetups, networking forums, hackathons, and community-building events across the country’s portfolio.
• Ensure that ALX entrepreneurship programmes create a strong founder experience from recruitment through onboarding, participation, progression, and alumni engagement.
• Supervise and support community-led entrepreneurial initiatives to ensure alignment with ALX’s strategy, standards, and values.

Incubator Programme Execution and Venture Support

• Work closely with the ALX Ventures Incubator central team to deliver programme goals and ensure local implementation aligns with broader entrepreneurship strategy.
• Support the screening, selection, and onboarding of strong Founder Academy graduates into incubator pathways, balancing both in-person and virtual programme delivery requirements.
• Facilitate milestone-based workshops, peer-learning forums, and venture reviews that support founders from prototype development through market launch.
• Connect ventures to relevant support structures, including mentors, advisors, interns, ecosystem partners, and investors.
• Organise Demo Days, local pitch events, and showcase opportunities that increase startup visibility, strengthen founder confidence, and create opportunities for investment and growth.
• Support alumni founders in accessing continued support, new markets, follow-on programmes, and funding opportunities.

Partnerships, Mentorship, and Ecosystem Collaboration

• Build and maintain strong relationships with ecosystem players, including investors, entrepreneurship support organisations, accelerators, hubs, government actors, development partners, and corporate innovation stakeholders in Kenya.
• Curate and manage a strong network of local mentors, advisors, and subject matter experts, matching them thoughtfully to founders based on stage, sector, and growth priorities.
• Design and host masterclasses and expert-led learning sessions featuring entrepreneurs, investors, and functional specialists across key sectors.
• Develop and strengthen partnerships that expand resource access, founder opportunities, and collaboration pipelines for ALX entrepreneurs.
• Contribute to fundraising, grant positioning, and strategic partnership development that advance the scale and sustainability of entrepreneurship programming.

Monitoring, Reporting, and Continuous Improvement

• Track and analyse programme performance across key metrics, including recruitment, participation, completion, founder engagement, venture launches, ecosystem participation, and investment readiness.
• Ensure strong compliance with founder reporting, self-assessments, quarterly updates, and programme accountability processes.
• Produce regular reports and insights for internal stakeholders, including city leadership, the entrepreneurship team, and other relevant decision-makers.
• Use feedback, programme data, and ecosystem trends to improve delivery quality, founder outcomes, and strategic programme design over time.
• Participate actively in planning cycles, reviews, and retrospectives to strengthen learning and continuous improvement across entrepreneurship initiatives.

Skill Requirements – Essential

• Minimum of 5 years of professional experience in entrepreneurship programme management, venture support, innovation ecosystem development, or related programme and project management environments.
• Bachelor’s degree in Business, Entrepreneurship, Innovation, Programme Management, or a related field.
• Strong experience working directly with startups, founders, or entrepreneurial ventures, ideally in an innovation hub, accelerator, incubator, venture studio, or startup support environment.
• Demonstrated experience designing, delivering, and improving entrepreneurship programmes, founder engagement models, demo days, masterclasses, or mentorship structures.
• Proven ability to manage multiple workstreams simultaneously, balancing strategic priorities with high-quality operational execution across different markets.
• Strong stakeholder management capability, with experience engaging investors, mentors, ecosystem partners, and cross-functional internal teams.
• Excellent written, verbal, facilitation, and presentation skills, with the confidence to represent ALX externally and inspire founders and partners.

Specific Responsibilities

Creative Asset Production and Design Execution

• Lead the design and production of high-quality visual assets across key marketing channels, including digital campaigns, social media, programme launches, and events.
• Create static ad creatives in multiple formats and dimensions to support a wide range of programme marketing needs and platform requirements.
• Develop multiple creative variations to support A/B testing, campaign optimization, and audience segmentation strategies.
• Translate campaign briefs and marketing concepts into compelling visual storytelling that drives attention, engagement, and action.
• Ensure all creative output is aligned with ALX Africa’s brand standards, visual identity, and messaging consistency.
• Support additional design needs across the business, including event collateral, promotional materials, learner-facing assets, and broader brand marketing initiatives.
• Deliver work at speed and scale while maintaining a strong eye for detail, design quality, and accuracy.

Brand Stewardship and Creative Consistency

• Uphold and strengthen the visual expression of the ALX brand across all marketing touchpoints.
• Ensure consistency in typography, layout, imagery, and overall design language across campaigns and channels.
• Collaborate closely with internal stakeholders to ensure creative output reflects campaign objectives, audience needs, and brand positioning.
• Contribute to the evolution of creative templates, design systems, and asset libraries that improve efficiency and consistency over time.

Video Editing and Motion Content Support

• Edit short-form video content to support learner acquisition, brand storytelling, and campaign performance across digital platforms.
• Produce light video edits for testimonials, promotional content, social media clips, and event highlights.
• Add simple motion graphics, text overlays, transitions, and basic animations where needed to enhance engagement.
• Prepare video assets in platform-appropriate formats for channels such as Instagram, Facebook, TikTok, YouTube, and other digital distribution platforms.
• Work with the marketing team to ensure video content is aligned with campaign messaging, audience behavior, and creative direction.

Cross-Functional Creative Collaboration

• Partner closely with the marketing team to bring campaign ideas to life through compelling and conversion-oriented visuals.
• Collaborate with internal teams across programmes to understand creative needs, timelines, and audience requirements.
• Contribute to fast-turnaround campaign cycles by responding quickly to business priorities and evolving marketing needs.
• Support a culture of creativity, responsiveness, and continuous improvement within the broader growth and brand function

Skill Requirements – Essential

• 3 to 5 years of professional experience in graphic design, ideally within marketing, digital media, brand, or agency environments.
• Strong portfolio demonstrating high-quality design work across digital campaigns, ad creatives, and brand marketing materials.
• Proven experience designing for paid digital campaigns and working across multiple asset sizes, formats, and audience use cases.
• Demonstrated ability to operate effectively in high-volume creative production environments with fast turnaround expectations.
• Strong visual storytelling capability, with the ability to turn strategic messaging into engaging, audience-relevant creative.
• High proficiency in industry-standard design tools, including Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Familiarity with Figma and Canva is advantageous.
• Experience editing short-form digital video content for marketing or social media use.
• Working knowledge of tools such as Adobe Premiere Pro, CapCut, or similar video editing platforms.
• Ability to add light motion design elements and prepare video content for different platforms and viewing behaviors.

Specific Responsibilities

Performance Media Strategy and Campaign Execution

• Lead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.
• Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.
• Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.
• Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.
• Optimize campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.
• Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.

Conversion Tracking, Attribution, and Technical Setup

• Design, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.
• Manage tools and systems such as Meta Pixel, Google Tags, Google Tag Manager, and conversion event tracking across landing pages and enrollment funnels.
• Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.
• Monitor tracking integrity and proactively resolve issues related to broken events, tagging errors, attribution gaps, or data inconsistencies.
• Strengthen campaign measurement foundations to improve confidence in reporting, optimization, and investment decisions.

Performance Analytics and Dashboard Reporting

• Develop and maintain performance dashboards that provide real-time visibility into campaign results across channels, markets, and audience segments.
• Build reporting structures that track funnel performance from first click to qualified lead to enrollment.
• Monitor and analyze key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.
• Translate campaign and funnel performance data into clear, actionable reporting for marketing stakeholders and leadership teams.
• Improve organizational visibility into acquisition performance through high-quality dashboards, reporting discipline, and insight generation.

Insight Generation and Growth Optimization

• Produce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.
• Identify patterns in audience behavior, creative effectiveness, channel performance, and funnel drop-off points to inform strategic optimization.
• Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.
• Generate insights that support better decision-making across learner acquisition, campaign investment, and market prioritisation.
• Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.

Cross-Functional Collaboration

• Work closely with Marketing, Recruitment, and Community teams to ensure campaigns are aligned with recruitment pipelines, market priorities, and enrollment targets.
• Support broader market activation efforts, community initiatives, and events with targeted performance campaigns where relevant.
• Collaborate with internal stakeholders to ensure messaging, targeting, and learner journeys are aligned with ALX’s brand and value proposition.
• Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.

Skill Requirements – Essential

• Minimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.
• Demonstrated success in planning, managing, and optimising paid campaigns across platforms such as Meta Ads Manager and Google Ads.
• Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.
• Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.
• Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimisation strategies.
• Experience running structured A/B tests and using performance insights to guide scaling decisions.
• High attention to detail and strong comfort working across data, systems, and campaign operations.
• Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment.

Specific Responsibilities

Community Strategy and Market Activation

• Lead the design and execution of the Kenya community strategy, ensuring strong alignment with market growth priorities and business objectives.
• Build and operationalise a community model that strengthens learner and alumni engagement while driving measurable outcomes.
• Develop market-relevant activation strategies that increase participation, visibility, belonging, and advocacy across the ALX community in Kenya.
• Establish clear systems, operating rhythms, and success measures that position community as a strategic growth function.
• Continuously refine community programming and structures to improve relevance, consistency, and impact.

Ambassador Programme Design and Activation

• Lead the recruitment, activation, and ongoing management of community ambassadors in Kenya.
• Design an ambassador model that enables consistent monthly activity, strong accountability, and meaningful contribution to community growth and learner recruitment.
• Develop engagement structures, communication rhythms, toolkits, and incentives that empower ambassadors to lead relevant and high-quality community activities.
• Track ambassador activity and effectiveness to ensure the programme supports engagement, referrals, visibility, and growth objectives.
• Strengthen the quality and consistency of ambassador-led programming over time.

Community Engagement, Participation, and Retention

• Drive strategies that increase monthly active engagement across learners, alumni, and broader community members in Kenya.
• Design and oversee community programmes, experiences, and events that foster belonging, accountability, and continued participation.
• Work closely with internal teams to strengthen learner and alumni connection to ALX throughout the lifecycle, from onboarding to post-programme engagement.
• Monitor participation trends, engagement risks, and drop-off points, and implement interventions that improve retention and continuity.
• Create strong operating mechanisms for in-person and virtual community touchpoints that can scale effectively.

Community-Led Recruitment and Growth Contribution

• Partner closely with Marketing, Recruitment, and city teams to ensure community contributes meaningfully to learner acquisition and enrollment goals in Kenya.
• Develop and execute strategies that increase the percentage of new enrollments secured through community-led recruitment channels.
• Support the creation of referral systems, ambassador-led outreach efforts, local engagement campaigns, and events that drive qualified prospect interest.
• Ensure community programming and messaging are aligned with campaign priorities, target audience needs, and market goals.
• Track and report on the community’s contribution to lead generation, conversion, and enrollment performance.

Impact Storytelling and Brand Advocacy

• Build systems to identify, capture, and elevate powerful stories of learner, alumni, and community impact in Kenya.
• Work with internal stakeholders to ensure impact stories are consistently documented, surfaced, and shared in ways that strengthen brand credibility and community pride.
• Support the development of a strong story pipeline that provides regular, high-quality proof points for marketing, partnerships, and brand communications.
• Encourage community members and ambassadors to contribute to storytelling efforts that showcase ALX’s value and local impact.
• Ensure storytelling efforts are intentional, measurable, and aligned with business and brand priorities.

Cross-Functional Collaboration and Community Operations

• Work closely with Learning teams to align community efforts with learner experience, participation, and retention priorities.
• Partner with Marketing and Recruitment teams to ensure community campaigns support business growth and enrollment objectives.
• Collaborate with leadership and relevant stakeholders to ensure community priorities remain visible, integrated, and outcome-oriented.
• Build strong internal coordination mechanisms that ensure the community is not operating in isolation, but as part of a broader market growth strategy.
• Contribute to a culture of accountability, experimentation, and continuous improvement within the Kenya team.

Monitoring, Reporting, and Continuous Improvement

• Track and analyse performance across key community metrics, including ambassador activation, monthly active engagement, community-led recruitment, and impact storytelling.
• Build strong reporting rhythms that provide visibility into community health, activity levels, and contribution to Kenya market goals.
• Use data, field insights, and participant feedback to continuously refine community strategy, activation models, and operating processes.
• Translate community performance insights into clear recommendations and action plans.
• Drive ongoing improvements that make the community more effective, scalable, and measurable over time.

Skill Requirements – Essential

• Minimum of 5 years of professional experience in community management, programme management, youth engagement, ecosystem building, marketing activation, or a related field.
• Demonstrated experience building or managing communities that drive measurable outcomes such as engagement, recruitment, retention, advocacy, or growth.
• Proven ability to lead multi-market or multi-stakeholder initiatives with strong operational discipline and execution quality.
• Strong experience designing and running engagement programmes, ambassador initiatives, events, or community activation campaigns.
• Ability to translate strategy into practical systems, operating rhythms, and measurable results.
• Strong stakeholder management and cross-functional collaboration skills, with the ability to work effectively across Learning, Marketing, Recruitment, and business leadership teams.
• Excellent verbal and written communication skills, with strong facilitation and community-facing presence.
• Strong analytical mindset, with the ability to track performance, interpret trends, and use insights to improve programming and results.