Shopper Manager – Innovations Job Diageo

October 6, 2025 •

Posted 3 months ago

Job Description

Sales & Marketing Jobs, Diageo Jobs.

Role Responsibilities

Key Deliverables:

  • Develop and own the comprehensive innovation strategy for the innovation portfolio, ensuring alignment with the overall business objectives and consumer trends.
  • Lead the end-to-end commercialization and delivery of the innovation pipeline, using deep consumer, customer and market insights to drive value creation.
  • Achieve excellence in new product launches, partnering cross-functionally to implement best-in-class plans that deliver superior brand performance and customer/consumer impact.
  • Commercial performance management for innovation brands to achieve great performance and M&E against commercialization execution Key Performance Indicators.
  • Deliver Efficiency in resource management with the right Business governance and controls adherence.

Functional Capabilities

  • Develop winning commercial and marketing strategies that outpace the competition and drive category growth.
  • Manage the performance of the innovation portfolio post-launch, making timely interventions to maximize business impact and deliver against Annual Operating Plans.
  • Expertly navigate the P&L to optimize value creation for the business, customers and consumers at the right price points.

Organizational Leadership

  • Inspire and engage cross-functional teams to deliver breakthrough innovation and category expansion.
  • Demonstrate creative problem-solving skills to navigate ambiguity and ensure goals are achieved.
  • Build strong influencing capabilities to align and mobilize stakeholders at all levels

Experience / skills required

  • Proven track record in successful innovation or sales project management and commercialization.
  • Exceptional influencing and stakeholder management skills across diverse internal and external partners.
  • Commercially astute with experience in P&L management and value chain dynamics.
  • Thrives in fast-paced, ambiguous environments, adeptly juggling multiple priorities.
  • Demonstrated ability to foster effective relationships and collaborate.
  • Growth mindset – eager to truly shape the future of the business through the innovation pipeline.

How to Apply

Click here to apply

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