Regional Sales Manager (120K)

November 6, 2025 •

Posted 3 months ago

Job Description

Sales Jobs

Sales & Revenue Management

  • Drive sales performance to meet and exceed monthly, quarterly, and annual volume and revenue targets within the assigned region.
  • Develop and implement regional sales plans aligned with company strategy.
  • Monitor and analyze sales trends, market share, and competitor activities to identify opportunities and risks.
  • Ensure effective product availability, visibility, and penetration across all outlets in the region.

Territory & Route-to-Market Optimization

  • Oversee and manage route-to-market (RTM) structures including distributors, sub-distributors, and sales representatives.
  • Regularly review route coverage, outlet classification, and product assortment strategies.
  • Optimize logistics and distribution channels to ensure efficient product delivery and customer service.

Team Leadership & Performance Management

  • Lead, supervise, and motivate the regional sales team including Area Sales Representatives (ASRs), Merchandisers, and Sales Agents.
  • Set clear performance objectives, KPIs, and sales targets for the team.
  • Conduct regular field coaching, performance reviews, and on-the-job training to build team capability and effectiveness.
  • Drive a high-performance culture through motivation, recognition, and accountability.

Distributor & Customer Relationship Management

  • Manage and develop strong relationships with key distributors and trade partners within the region.
  • Negotiate distributor terms and monitor compliance with company policies and standards.
  • Resolve customer complaints and issues efficiently to maintain strong customer satisfaction.

Market Execution & Brand Visibility

  • Ensure consistent implementation of trade marketing initiatives, activations, and promotional campaigns at the point of sale.
  • Monitor execution standards including planogram compliance, branding, and in-store visibility.
  • Work closely with the marketing team to roll out region-specific campaigns and launches.

Reporting & Compliance

  • Prepare and submit weekly, monthly, and quarterly sales reports with insights and actionable recommendations.
  • Ensure compliance with all regulatory requirements, company policies, and ethical practices in the field.
  • Monitor and manage budgets and operational expenses within the region.
  • Degree in Sales & Marketing, Business Administration, or any related field
  • A minimum of 6 years’ experience in sales and distribution, with at least 3 years in a supervisory or managerial role
  • Experience in Alcoholic Beverages or FMCG is mandatory
  • Proven track record of managing large sales territories and delivering strong commercial results
  • Experience in managing distributors and leading high-performance sales teams

If you meet the above qualifications, skills and experience share CV on jobs@britesmanagement.com

Interviews will be carried out on a rolling basis until the position is filled.

Only the shortlisted candidates will be contacted.

The post Regional Sales Manager (120K) appeared first on Corporate Staffing Services.