Regional Business Executive Kisumu- Agri Mechanization at CFAO Kenya

 JOB PURPOSE

The position is responsible for:

• Achievement of set sales targets for Units, implements and spare parts
• Brand development and promotion in the region
• Dealer support in the assigned region
• Planning and execution of Sales and Marketing events in the region
• Customer relationship Management

 MAIN RESPONSIBILITIES OF THE JOB

Operational Responsibilities

• Develop and coordinate execution of Sales and Marketing events for Case and Captain brand development and sales enhancement
• Support dealers and agents in the region through product and sales training, promotional events, display/consignment units and joint customer visits
• Maintain database of all existing and potential customers and develop enduring customer relationship
• Conduct regular field visits to prospect for clients in order to expand the customer and market base for the Case & Captain tractors, Implements and spare parts
• Attend to referrals and clients who visit the showroom to promote products and close sales.
• Prepare accurate quotations and track conversion to sales
• Prepare and share timely sales, marketing events and other reports to assist management monitor and enhance performance
• Offer financing facilitation through sourcing, documentation, and follow-up on finance applications for clients to enhance the achievement of sales targets, and for customer retention.
• Coordinate and follow through on any after sales issues that arise after delivery of units to clients for enhanced customer satisfaction and retention.
• Plan and execute, in conjunction with Aftersales Manager, spare parts sales strategies in the region
• Gather and share market information on industry trends, emerging opportunities, competitors’ sales volumes and activities to assist in quick review of divisional strategies.
• Participate in marketing activities to promote Case & Captain products and product awareness for market expansion as well as acquisition of new customers.
• Support in training new staff and agents on product knowledge.

KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

• Bachelor’s degree in Sales & Marketing or Engineering or Business

Minimum level of experience required to perform effectively in the role

• Minimum 3 years’ working experience in Sales in the Agriculture Machinery or Automotive industry