Posted 7 hours ago

Peoplelink Consultants Ltd is a consultancy services company incorporated under the laws of Kenya.

Public Relations Specialist

RESPONSIBILTIES

Identify, recruit, and manage strategic relationships with key Kenyan KOLs and influencers to drive brand advocacy.
Oversee the product seeding process and supervise the production of high-quality influencer content to ensure accurate messaging.
Maintain a comprehensive database of core KOLS and foster long-term partnerships for consistent brand visibility.
Leverage existing personal networks to secure high-level coverage in top-tier Kenyan tech media and mainstream publications.
Act as the primary point of contact for media inquiries and facilitate interviews, press briefings, and media tours.
Ensure maximum media exposure during product launches while maintaining daily relations and coverage analysis.
Draft, edit, and localize press releases, media kits, and Q&A documents to fit the Kenyan market.
Translate global technical specifications into compelling local stories that resonate with Kenyan consumers.
Lead the planning and on-site execution of PR events, including product launches, media salons, and fan experiences.
Monitor industry news and social media sentiment to proactively manage negative publicity and mitigate reputational risks.

REQUIREMENTS

Must possess a proven, existing network of contacts within the Kenyan mobile/tech media landscape and top-tier KOLS.
Minimum 3-5 years of experience in Public Relations, preferably in the Mobile Phone, Consumer Electronics (3C), or Tech industry.
Exceptional command of both English and Swahili in written and verbal communication.
Strong understanding of the local digital landscape, including Instagram, TikTok, YouTube, and Twitter/X.
Results-oriented personality with high energy and the ability to work under the pressure of fast-paced product launch cycles.