Job Description
Sales & Marketing Jobs, Mogo Finance Jobs.
Role Overview:
This role focuses on the direct marketing channel for MOGO Kenya, specifically email and SMS communications. You will drive acquisition, retention and conversion via these channels—specifically targeting prospects and existing customers of our vehicle logbook loans (cars, boda, tuk-tuk). You will manage the entire lifecycle of the direct communication channel: segmentation, automation, content, execution, testing and analytics, ensuring alignment with overall marketing & communications strategy
Key Responsibilities:
- Develop and manage the email and SMS marketing calendar, aligned with campaigns and product launches, promotions, segments and retention efforts.
- Build and maintain subscriber/contact lists, segment audiences by product (car loan vs tuk-tuk), customer lifecycle stage (prospect, applicant, existing customer, repeat customer), behaviour, demographics, channel preference and campaign objective.
- Develop, write, design (or coordinate with designers) and schedule email and SMS messages: promotional, lifecycle (nurture), win-back, retention, transactional and triggered messages.
- Set up and manage automation workflows (brochure nurturing, reminder flows, repayment reminder flows, loyalty flows) and integrate with CRM/marketing automation platform.
- Conduct A/B testing (subject lines, message content, send time, cohort segmentation, SMS copy) and analyze results to optimize performance and conversion.
- Monitor deliverability, open rates, click through, conversion, unsubscribe/churn rates, spam complaints and ensure best practices (compliance with Kenyan data protection laws, anti-spam regulations, subscriber opt-in/opt-out).
- Coordinate with Content Strategist, Videographer and Influencer Manager to source copy/assets and ensure email/SMS messaging is consistent with brand tone and campaign visuals.
- Provide regular reports on channel performance: list growth, segmentation performance, conversion to leads/applications, revenue attribution, cost per response, ROI.
- Recommend improvements: new segments, dynamic content, personalization (e.g., first-time car owners, upgrade tuk-tuk drivers), triggered behavior-based flows.
- Maintain data hygiene: suppression lists, inactive contacts, contact data quality and compliance with regulations (e.g., Kenya Data Protection Act).
- Stay current with direct marketing trends (personalization, mobile-first SMS strategies, rich SMS/MMS, cross-channel integration) and propose innovations.
What you will need:
Skills & Competencies:
- Bachelor’s degree in Marketing, Communications, Business or related discipline.
- 2-4 years’ experience in email/SMS marketing or direct marketing. • Hands-on experience with marketing automation tools/platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, SMS platforms) and segmentation tools.
- Strong analytical skills: ability to interpret data, create reports and make optimization recommendations.
- Excellent copywriting/editing for short-form (SMS) and longer-form (email) content.
- Experience with A/B testing, campaign optimization, deliverability best practices.
- Familiarity with CRM data flows, integrations and lifecycle marketing.
- Good project management, coordination with multiple stakeholders, and ability to multi-task in a dynamic environment.
How to Apply
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