Posted 4 months ago

Communication Jobs. Mawingu Jobs

Key Responsibilities:

Marketing Strategy & Campaign Management

Plan and execute multi-channel marketing campaigns (online and offline) with a focus on qualified lead generation.
Coordinate and manage relationships with marketing agencies, designers, freelancers, and
contractors to ensure delivery of marketing objectives.
Execute and optimize paid digital campaigns across Google, Meta, LinkedIn, and other platforms.
Develop and manage targeted SEO strategies, keyword planning, and content-driven lead generation through blogs, newsletters, and landing pages.
Coordinate email marketing flows for lead nurturing and CRM engagement.
Identify offline marketing opportunities such as activations, expos, networking events, and traditional media for targeted visibility.
Manage the production of creative assets, including video, photography, and branded marketing materials.

Content & Digital Presence

Create compelling content for social media, blogs, websites, brochures, and all branded materials, in line with Green Heart Kilifi’s tone and values.
Maintain a strong social media presence with consistent and engaging storytelling aligned with the brand’s identity.
Monitor and report on marketing performance metrics including traffic, conversion rates, ad performance, social engagement, and campaign ROI.
Stay updated on digital trends, tools, and industry shifts – and integrate innovative approaches where appropriate.

Sales Enablement & Client Relations

Develop strong pre-visit communications for potential clients and coordinate on-site visit experiences.
Manage timely and professional follow-up communication to convert inquiries into sales.
Work closely with the sales team to qualify leads, maintain CRM accuracy, and optimize the customer journey.
Represent the company at open days, property expos, and client events, ensuring professional brand presence and lead generation.

Market Intelligence & Competitor Analysis

Conduct regular market research, including monitoring competitor strategies, pricing, and marketing tactics.
Segment and analyze different customer types to inform audience targeting and campaign personalization.
Report on market trends and provide strategic recommendations to leadership.

Qualifications:

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A certification in Digital Marketing would be an added advantage.
Minimum of 5 years’ experience in marketing, communications, or brand management, ideally within the real estate, property development, or related industries.
Proven experience in developing and executing marketing campaigns that drive property sales, brand visibility, and client engagement.
Strong understanding of real estate market dynamics, including buyer behavior, lead generation, and digital property marketing trends.
Proficiency in digital marketing tools, CRM systems, and office software (MS Office Suite, Canva,
HubSpot, Google Analytics, Meta Business Suite, etc.)
Exceptional communication, presentation, and interpersonal skills, with the ability to engage clients, agents, and partners effectively.
Excellent organizational, time management, and project coordination skills, with the ability to manage multiple listings, events, and campaigns simultaneously.
A creative and strategic thinker with strong visual and storytelling abilities to enhance the company’s brand and market presence.
Strong attention to detail and ability to maintain brand consistency across all communication platforms.
Demonstrated ability to analyze campaign performance and translate insights into actionable improvements.

How to Apply

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