Job Description
Communication Jobs.
Responsibilities:
- Continue staying up to date on the digital landscape and establish best practices with each channel, primarily Google Search, Video Ads, Display Ads, and E-Commerce
- Implement structure within the ever-changing digital landscaping. Developing scalable and repeatable process to help facilitate growth and results
- Build, manage, and optimize paid search campaigns on platforms like Google Search, Performance Max, Demand Gen, YouTube, and Google Display Network
- Conduct keyword research, perform keyword expansion, and optimize keywords to improve campaign performance
- Write and optimize ad copy and landing pages to enhance user experience and conversion rates
- Manage and monitor campaign expenses, ensuring they remain within budget
- Assist with tracking pixel implementation and support other technical aspects of paid search
- Work with other specialists, client success managers, and marketing teams to implement changes and improve strategies
- Provide quality assurance on ad accounts and completed tickets from specialists
Competencies in:
- Communication Proficiency
- Results Driven
- Organizational Skills
- Initiative
- Customer/Client Focus
- Technical Capacity
- Requirements
- Required Education and Experience:
- BS/MS degree in Communications, Marketing, or related field
- 1-2 years of proven work experience in Google/search marketing
- Experience in optimizing landing pages, lead forms, and user funnels
- Experience with A/B testing, multivariate experiments, and Google tag (G4)/UTM management
- Solid knowledge of search tools and applications (e.g., SEMRush, Keyword Planner, and Performance
- Planner)
- Working knowledge of ad serving tools and reporting tools (e.g., Google Data Studio)
- Google AdWords and GA4 certification
- Experience working with clients on Pixel placement, when necessary
- Experience in setting up and optimizing Google Search and Display Ads
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in search marketing and measurement
- Graphic design abilities (e.g., Acrobat, Photoshop, Bridge, Sparknote, Canva) are a plus
How to Apply
The Google Ads Specialist Job Bruntwork appeared first on Corporate Staffing Services – Jobs In Kenya. Recruitment Agency In Kenya.. Click Corporate Staffing Services – Jobs In Kenya. Recruitment Agency In Kenya. for the original.