Job Description
Communication Jobs. Old Mutual Jobs
Job Description
.The Digital Content Lead is responsible for driving end-to-end content creation, social media management, and community engagement across all digital platforms. The role ensures consistent brand storytelling, high-quality content delivery, and meaningful engagement with audiences to support awareness, consideration, and customer experience objectives.
Read>>>5 Signs Your CV Needs a Review from Experts
Content Strategy & Production
- Develop monthly content calendars for all platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok).
- Create, edit, and proofread content – including social posts, podcast scripts, articles, and blogs.
- Repurpose long-form content (webinars, events, podcast episodes, etc) into digital-first assets.
- Ensure consistency in brand messaging, tone of voice, and creative quality.
- Brief designers and external agencies for artwork, video, and other creative production needs.
Social Media Management
- Publish and schedule content across all digital channels.
- Develop platform-specific strategies to grow reach, engagement, and audience quality.
- Monitor and respond to comments, messages, and brand mentions in a timely manner.
- Collaborate with CX teams to escalate and resolve customer issues raised on social platforms.
- Maintain a consistent posting cadence and optimise content per platform best practices.
- Conduct social listening and reputation management, identifying emerging trends, issues, and opportunities.
Community Engagement & Influencer Support
- Build and nurture active online communities by driving meaningful conversations and participation.
- Manage community engagement during campaigns, events, and product launches.
- Coordinate with influencers and creators for organic amplification and UGC collection.
- Track influencer deliverables and ensure all content aligns with brand guidelines.
Digital Insights & Reporting
- Track engagement metrics and performance against KPIs, recommending data-driven improvements.
- Monitor digital and cultural trends to inform content direction.
- Conduct basic sentiment analysis and report notable shifts in audience perception.
Cross-Functional Collaboration
- Work closely with the Digital Marketing Manager to align content with paid media campaigns.
- Collaborate with Old Mutual Thrive, Product Teams, CX, PR, and Experiential teams to deliver integrated communication outputs.
Skills
- Proven experience in video shooting and editing for social platforms.
- Ability to lead and manage online conversations and community engagement.
- Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator; After Effects is a plus).
- Strong copywriting and storytelling abilities.
- Proficiency with social media management and analytics tools.
- Solid understanding of content performance metrics.
- Prior experience in community management.
- Creative thinker with strong attention to detail.
Knowledge
- Proven hands-on experience in digital content creation and social media management across multiple platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok).
- Strong practical experience in video production, including shooting, editing, captioning, and optimising video content for different digital platforms.
- Demonstrated proficiency in graphic design and creative production, with the ability to create and adapt visual assets for digital use.
- Solid working knowledge of the Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator; After Effects is an added advantage).
- Experience in developing and executing content calendars aligned to brand, campaign, and business objectives.
- Strong understanding of content performance metrics, including reach, engagement, video views, completion rates, and sentiment.
- Proven experience in community management, including responding to comments, direct messages, mentions, and moderating online conversations.
- Practical experience in social listening and online reputation management, with the ability to identify trends, manage risks, and surface opportunities.
- Demonstrated experience in influencer and creator management, including identifying suitable creators, coordinating content deliverables, managing timelines, and ensuring alignment with brand guidelines.
- Experience in managing and repurposing user-generated content (UGC) for organic and campaign use.
- Ability to work cross-functionally with marketing, CX, PR, product, and experiential teams to deliver integrated campaigns.
- Experience working with external agencies, designers, videographers, and production partners.
- Strong understanding of brand governance, tone of voice, and content consistency within a corporate environment.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Film & Media Production, Graphic Design, or a related field.
- Professional certifications or training in Digital Marketing, Content Marketing, Social Media Marketing, or Video Production will be an added advantage.
- Demonstrated portfolio of digital content work (video, social media, campaigns, or creative assets).
- Practical experience with social media management and analytics tools (e.g. Meta Business Suite, Hootsuite, Sprout, or equivalent).
Read>>>How to Answer Interview Questions About Your Work History
How to Apply
The post Digital Content Lead Job Old Mutual appeared first on Corporate Staffing Services.