Job Description
Marketing Jobs, Kenafric Industries Jobs.
Job Summary:
- Plan, coordinate, and execute all consumer-facing activations that bring the brand experience to life – including on-ground events, sampling programs, and experiential marketing. Ensure alignment with brand strategy, seamless execution, and measurable results.
Key Responsibilities:
- Plan & execute activations, events, and sampling across all brands in line with marketing goals.
- Collaborate with creative agencies to turn campaign ideas into engaging on-ground experiences.
- Manage promoters, vendors, and logistics for flawless execution. Develop rollout plans with clear budgets, timelines, and KPIs.
- Work with trade marketing & digital teams for integrated consumer touchpoints.
- Lead post-event evaluations – analyze participation, reach, sampling data & ROI.
- Maintain POSM & activation material inventory with accountability.
- Capture field learnings & consumer insights for continuous improvement.
- Represent marketing in planning sessions with sales, distribution & PR teams.
- Important: We never request payment during recruitment. Stay alert against fraud.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- 4-6 years’ experience in brand activations, experiential marketing, or events (FMCG/agency preferred).
- Proven experience managing field teams, vendors & agencies.
- Track record of delivering large-scale activations & meeting KPIs.
Key Skills:
- Strong project management & organizational skills.
- Excellent communication, interpersonal & negotiation abilities.
- Energetic, detail-oriented, and execution- driven.
- Solid grasp of event production & consumer engagement trends.
- Strong reporting & analytical capability.
How to Apply
The post Consumer Activation Lead Job Kenafric appeared first on Corporate Staffing Services.