Job Description
Communication Jobs. Glacier Products Limited Jobs
As our Brand Manager, you will own the end-to-end brand strategy, from insight to execution. You will lead brand plans, grow market share, strengthen brand equity, and deliver exceptional consumer experiences across all touchpoints.
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Key Responsibilities
- Develop and execute annual brand plans that drive growth and profitability.
- Lead ATL, BTL, digital, and in-store campaign strategy and execution.
- Conduct continuous market, consumer, and competitor analysis to identify opportunities.
- Partner closely with Sales, Trade Marketing, Supply Chain, R&D, and Finance to deliver brand objectives.
- Manage budgets efficiently and ensure high ROI on marketing activities.
- Track brand performance and generate actionable insights and reports.
- Collaborate with agencies on creative development and media strategy.
Qualifications
- Bachelor’s degree in marketing, Business, or related field.
- 4–6 years’ experience in brand management, preferably in FMCG.
- Strong analytical skills with a passion for consumer insights and data-driven decision making.
- Proven experience managing campaigns, innovation projects, and cross-functional teams.
- Excellent communication, creativity, and leadership abilities.
- Ability to manage multiple priorities in a fast-paced environment.
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How to Apply
Send your CV and portfolio (if applicable) to recruitment@dairyland.co.ke. Deadline: 9th December 2025
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