Job Description
Communication Jobs. Serrari Group Jobs
Why This Role Matters
Social sellers represent the future of commerce in Kenya — young, digital-native entrepreneurs building businesses through social media platforms. This segment is critical to the vision of becoming a payments lifestyle brand, as these merchants embody the endless possibilities enabled by digital finance. They are also a key growth driver, with successful sellers becoming brand advocates who fuel organic customer acquisition through their networks.Core Ownership & Responsibilities
Own social seller merchant acquisition across Instagram, Facebook, TikTok, and WhatsApp Business.
Build the company’s presence within social commerce communities and influencer networks.
Drive adoption of social-first payment features (payment links, QR codes, social checkout).
Create scalable onboarding processes for high-volume, lower-touch merchant segments.
Key Responsibilities
- Identify and recruit high-potential social sellers (monthly revenue: KES 50K – KES 2M).
- Develop targeted social media outreach strategies and content for merchant acquisition.
- Partner with Brand Studio to develop success stories and case studies.
- Build relationships with influencer networks, social media agencies, and creator communities.
- Design and execute educational programs, webinars, and community engagement initiatives.
- Collaborate with Product teams to enhance social commerce features.
- Track social media trends and monitor competitive activity.
Who Will Thrive in This Role
You’re a digital native who understands that social commerce isn’t just about selling — it’s about building communities, creating movements, and empowering people to turn their passions into livelihoods. You see potential in every creator — from a fashion enthusiast with 500 followers to a tech reviewer on TikTok — and get excited about helping them monetize their influence.
You’re naturally social, authentic, and culturally fluent — you don’t just use social media, you live it. You care about empowering young entrepreneurs and know how to communicate with Gen Z and millennial business owners in a way that feels real, not corporate.
Skills That Will Help You Succeed
- Social Media Intuition: Understands how communities form, how trends spread, and how to build genuine engagement.
- Community Building: Brings people together to create supportive, active social commerce communities.
- Trend Spotting: Sees opportunities before they become mainstream — from new creators to emerging platforms.
- Authentic Communication: Speaks the language of social commerce naturally and intuitively.
- Growth Hacking Mindset: Builds viral loops and referral-driven growth.
- Scalable Onboarding: Designs tech-enabled onboarding that activates large numbers of new sellers efficiently.
Background & Experience
- 3+ years’ experience in social media marketing, community management, or startup sales in Finance/Fintech organizations.
- Deep understanding of the Kenyan social media landscape and creator economy.
- Experience working with influencers, content creators, or social sellers.
- Background in community building or grassroots marketing is an advantage.
Core Skills & Competencies
- Creator Economy Fluency: Deep understanding of monetization tools on platforms like Instagram, TikTok, and WhatsApp Business.
- Social Media Native: Naturally understands platforms, trends, and creator mindset.
- Community Building: Proven ability to build and nurture active communities.
- Content Creation: Comfortable developing and curating content across multiple platforms.
- Digital Communication: Skilled in WhatsApp Business, Instagram DMs, and social selling.
- Trend Awareness: Always up to date with evolving social media trends and platform updates.
How to Apply
Interested candidates should submit their resume and a brief cover letter outlining their experience and key achievements in digital sales and growth to recruiter@serrarigroup.com
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