Job Description
Sales Jobs. Emerge Egress Consulting Jobs
Role Objective:
An established hotel seeks a Marketing Manager is responsible for a wide range of duties aimed at increasing the hotel\’s brand awareness, driving revenue, and attracting a target market.
Core Duties and Responsibilities
- Creating and executing comprehensive marketing plans aligned with the hotel\’s business objectives.
- Conducting thorough market research to identify trends, analyze competitor activities, and understand the needs and preferences of potential guests.
- Creating, managing, and tracking the marketing budget, ensuring cost-effectiveness and a strong return on investment (ROI) for all activities.
- Ensuring the hotel\’s brand identity, messaging, and visual style are consistent across all marketing materials and channels, from the website to social media and printed collateral.
- Managing the creation of engaging content, including photography, videos, written copy, and other promotional materials.
- Building and maintaining relationships with media outlets, influencers, travel agencies, tourism boards, and local businesses to secure positive press and create strategic partnerships.
- Developing and executing a social media strategy, managing content calendars, engaging with followers, and monitoring performance across platforms like Facebook, Instagram, and LinkedIn.
- Actively monitoring and responding to guest reviews and feedback on platforms like TripAdvisor and Google to maintain a positive online reputation.
- Planning and managing digital advertising campaigns and collaborating with online travel agencies to optimize the hotel\’s online presence.
- Managing the hotel\’s guest database and executing email marketing campaigns to promote special offers, build customer loyalty, and drive repeat business.
- Collaboration with Sales & Revenue Teams to develop and promote special packages, promotions, and events.
- Identifying, lead generation and targeting new markets and potential clients, and assisting the sales team in securing new business.
- Planning and promoting hotel events, seasonal campaigns, and special promotions to attract new guests and increase revenue.
- Monitoring key marketing performance metrics, such as website traffic, social media engagement, and campaign effectiveness.
- Preparing and presenting regular reports to senior management on marketing performance, budget usage, and ROI, providing insights and recommendations for future strategies.
- Assisting in Recruiting, training, and supervising a marketing team.
- Ensuring clear and effective communication with all hotel departments to align marketing efforts with operational and business goals.
Key Competencies
- Top Notch Marketing skills
- Excellent communication skills
- Strong Digital Marketing skills,
- Market Intelligence
- Business Acumen Skills
- Excellent Customer Service
Job Specifications and Qualifications
- Bachelor’s Degree in Business Administration, Marketing, Communication, or a related field.
- At least 5 years work experience.
- Proven track record.
How to Apply
Interested and qualified candidates should forward their CV to: careers@emergeegressconsulting.com using the position as subject of email.
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