Job Description
Sales Jobs. St. Crispin Afya Hospital Jobs
Industry: Health
Reporting to: Hospital Administrator/ Chief Executive Officer
Job Location: Kajiado
Gross Salary: Ksh
Job Purpose
The Business Development Officer is responsible for driving the hospital’s growth and sustainability through market research, strategic partnerships, client acquisition, and revenue enhancement initiatives. The officer will identify new business opportunities, strengthen existing relationships, and promote hospital services to increase patient numbers and institutional visibility.
Key Responsibilities
Strategic Growth and Market Expansion
- Develop and implement business growth plans aligned with the hospital’s strategic objectives.
- Conduct regular market research and competitor analysis to identify new opportunities and service gaps.
- Propose new services, clinics, or packages that meet market demand and improve hospital profitability.
- Support the hospital’s leadership in strategic planning and business forecasting.
Corporate and Institutional Partnerships
- Establish and maintain strong working relationships with corporate clients, insurance companies, NGOs, schools, and government institutions.
- Negotiate and manage corporate medical contracts and retainers.
- Coordinate health talks, wellness programs, and medical outreaches with partner organizations.
- Ensure proper documentation and renewal of corporate agreements.
Marketing and Brand Promotion
- Develop and implement hospital marketing and communication strategies.
- Collaborate with the marketing and communications team to create promotional materials, advertisements, and digital campaigns.
- Organize community health outreach programs, open days, and hospital exhibitions.
- Ensure consistent visibility of hospital services through signage, social media, and digital presence.
Business Performance Monitoring
- Track and analyse patient flow, service utilization, and revenue trends.
- Prepare periodic business development reports for management review.
- Evaluate the performance of marketing initiatives and recommend improvements.
- Monitor customer feedback and satisfaction to improve patient experience.
Customer Relationship Management
- Maintain excellent relationships with patients, partners, and referrers.
- Address corporate client and partner concerns promptly and professionally.
- Support initiatives aimed at improving patient retention and loyalty.
Key Performance Indicators (KPIs):
- Growth in patient numbers and service utilization.
- Increase in corporate accounts and partnerships.
- Improved brand visibility and public engagement.
- Revenue growth from business initiatives.
- High levels of client and patient satisfaction.
Qualifications
- Bachelor’s Degree in Marketing, Business Administration-Marketing Option, Commerce-Marketing Option, Public Relations, or related field.
- Minimum of 3–5 years of experience in business development, sales, or marketing—preferably in healthcare or service industry.
- Proven record in generating new business and managing key client relationships.
- Strong understanding of healthcare business operations and trends.
- Strategic thinking and analytical ability.
- Excellent communication, negotiation, and presentation skills.
- Proficiency in digital marketing and Microsoft Office tools.
- Strong networking and relationship management skills.
- Ability to work under minimal supervision and deliver measurable results.
- Self-driven and proactive.
- Results-oriented with strong commercial awareness.
- Professional, confident, and ethical.
- Team player with a positive attitude and creative mind set.
How to apply
If you are up to the challenge and possess the necessary qualification and experience kindly send your application letter, CV, and copies of relevant certificates to only quoting the job title on the email subject (Business Development Officer) to hr@stcrispinhos.org on or before 7th November 2025.
NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying
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