Are you a data-savvy marketing professional looking to make an impact in Kenya’s dynamic banking sector? NCBA, one of Kenya’s leading financial institutions, is seeking an Assistant Manager – Marketing Planning and Analytics to join their innovative Marketing, Communications, and Citizenship (MCC) department. This role, listed under Requisition ID 2244, offers a unique opportunity to leverage advanced analytics, artificial intelligence (AI), and market insights to drive strategic marketing initiatives. If you’re passionate about data-driven decision-making and career growth, this position could be your next big step. Read on to explore the job details, qualifications, responsibilities, and how to apply, and discover more exciting Kenyan job opportunities on Jobinkenya.co.ke.
Job Purpose and Key Responsibilities
The Assistant Manager – Marketing Planning and Analytics is a pivotal role within NCBA’s MCC department. The position focuses on harnessing data, advanced digital analytics, and AI tools to optimize marketing plans, budgets, and performance. The ideal candidate will collaborate with cross-functional teams, translate insights into actionable strategies, and drive innovation in marketing operations. Here are the key responsibilities broken down by focus area:
- Marketing Analytics & Insights (25%):
- Gather, analyze, and interpret marketing data using advanced digital platforms and AI-driven analytics.
- Conduct market and competitor analysis using digital monitoring tools and industry research.
- Translate data into actionable insights to inform marketing strategies and campaign optimization.
- Strategic Planning & Marketing Operations (25%):
- Assist in developing and implementing annual and quarterly marketing plans, including budgeting, forecasting, and performance tracking.
- Prepare presentations, proposals, and business cases for new marketing initiatives, integrating digital innovation and AI strategies.
- Collaborate with internal teams to align marketing strategies with business objectives.
- Integrate digital transformation, AI adoption, and market research insights across projects.
- Performance Monitoring & Reporting (15%):
- Monitor key performance indicators (KPIs) and generate regular reports for management and stakeholders.
- Maintain and improve marketing dashboards and reporting tools, leveraging AI and automation for efficiency.
- Campaign Evaluation & Optimization (15%):
- Evaluate marketing campaigns across digital, traditional, and experiential channels using AI and consumer insights to measure ROI.
- Partner with digital, creative, and brand teams to embed technology in content development and channel optimization.
- Connect campaign outputs to organizational platforms like CRM to enhance media buying and creative development.
- Data Governance & Compliance (10%):
- Ensure compliance with data privacy and governance standards in all analytics activities.
- Uphold ethical use of digital, AI, and research tools in data handling and reporting.
- Learning & Development (10%):
- Stay updated with global, regional, and local industry trends and methodologies through continuous learning and on-the-job training.
Qualifications and Skills Required
To excel in this role, candidates must meet the following academic, professional, and experience requirements:
- Academic:
- Bachelor’s degree in Marketing, Business, Analytics, Statistics, Digital Media, Information Technology, or a related field.
- Professional:
- Proficiency in data analytics tools such as Excel, Power BI, and Google Analytics.
- Experience with digital marketing platforms and AI applications (e.g., predictive analytics, customer segmentation, chatbot development).
- Certification in IT, market research, data analytics, or data science is an added advantage.
- Desired Work Experience:
- Minimum of 5 years in marketing analysis, reporting, planning, or market research roles.
- Experience with AI and automation projects is highly preferred.
- Managerial or supervisory experience is an advantage.
- Strong understanding of marketing principles, campaign development, performance measurement, and research methodologies.
Why Join NCBA?
NCBA is a powerhouse in Kenya’s banking industry, known for its commitment to innovation and customer satisfaction. Joining NCBA means becoming part of a forward-thinking organization that values diversity, inclusion, and professional growth. The Assistant Manager role offers exposure to cutting-edge tools and methodologies, making it an excellent opportunity for those passionate about careers in marketing and data analytics jobs in Kenya. With no direct or indirect reports, this role allows you to focus on strategic contributions while collaborating with dynamic teams.
How to Apply
Ready to take the next step in your career? Follow these steps to apply for the Assistant Manager – Marketing Planning and Analytics position:
- Visit the NCBA career portal at https://career5.successfactors.eu/sfcareer/jobreqcareerpvt?jobId=2244.
- Complete the online application form, ensuring all required documents (e.g., CV, cover letter) are uploaded.
- Tailor your application to highlight your experience in marketing analytics, AI tools, and strategic planning.
- Submit your application before the deadline and monitor your email for updates.
Tips for a Successful Application
To stand out in Kenya’s competitive job market, consider these job application tips:
- Customize Your CV: Highlight your experience with data analytics tools, AI applications, and marketing strategy to align with the job requirements.
- Showcase Digital Skills: Emphasize proficiency in tools like Power BI, Google Analytics, or AI-driven platforms, as these are critical for the role.
- Demonstrate Impact: Use specific examples of how your work has driven marketing success or improved campaign performance.
- Stay Updated: Research current trends in Kenyan employment opportunities and the banking sector to tailor your cover letter effectively.
- Network: Connect with professionals in the banking or marketing industry through platforms like LinkedIn to gain insights and boost your visibility.
Explore More Opportunities
This role at NCBA is just one of many exciting jobs in Kenya available on Jobinkenya.co.ke. Whether you’re seeking banking jobs, marketing careers, or data analytics positions, our platform connects you with top employers across Kenya. Visit Jobinkenya.co.ke today to explore more employment opportunities in Kenya and take charge of your career journey.