Job Description
Sales Jobs. Kaplan Jobs
Role
The Market Manager role will be employed by Remote and based in Nairobi, Kenya. The role will include providing services to the Student Recruitment department of Kaplan International Pathways (KIP) ANZ portfolio.
This is a hands-on role that combines student recruitment, relationship management, and market development. You will be responsible for supporting and developing our partner agent network, generating new business, and ensuring the retention of existing business. A key aspect of the role is the delivery of exceptional customer service and strong collaboration with both internal and external stakeholders.
Responsibilities
- Support the Regional Director in implementing a multi-channel engagement strategy to drive student recruitment across Nairobi, Kenya.
- Promote Kaplan International Pathways ANZ study options by effectively informing and training agents on courses, destinations, career pathways, and application procedures.
- Deliver exceptional customer service to internal and external stakeholders, ensuring timely responses to enquiries and proactive support.
- Build and maintain strong relationships with key stakeholders, including education agents, university partners, sponsorship bodies, and industry associations.
- Provide market intelligence and competitor analysis, reporting regularly on KPIs and progress against objectives.
- Collaborate with KI ANZ businesses and university partners to identify and develop opportunities for mutual growth.
- Evaluate and prioritise engagement activities such as events, fairs, and exhibitions, ensuring strong ROI and effective use of budget.
- Represent Kaplan International in-region, travelling independently (15–20 weeks per year) to attend exhibitions, seminars, and stakeholder meetings.
Requirements
- University-level education.
- Proven experience in international education agent relationship management and engagement across diverse markets.
- Extensive knowledge of the Australia and New Zealand international higher education industry, including government regulations and compliance frameworks.
- Demonstrated success in international marketing and engagement, with a strong grasp of using marketing resources for different audiences.
- Experience travelling and working across South & East Africa, with the ability to operate independently in-region.
- Strong communication and interpersonal skills, with the confidence to engage stakeholders at all levels.
- Highly organised, results-driven, and resilient, with excellent problem-solving skills and the ability to manage conflicting priorities under pressure.
- Flexibility to travel overseas extensively (15–20 weeks per year) and work irregular hours as required.
How to Apply
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