Job Description
“Technology is changing everything,” Lois told me confidently when I asked about her CV.
She was a marketing manager with eight years of experience, two promotions, and a portfolio that could make any brand jealous. On paper, she was the perfect marketing candidate. Yet here she was, sitting in my office, confused and frustrated with her three-month-long job search.
I scrolled through her CV slowly, but something felt off. The words were polished, the structure was flawless, but there was no Lois in it anywhere. And then I realized, the problem was not her experience or skills, it was how her story was being told.
“Walk me through this line,” I said, pointing to ‘Leveraged data-driven synergies to optimize cross-functional brand engagement strategies.’
She looked nervous and said it meant that she worked with the sales team on a marketing campaign that was a success. And right then, I realized.
AI had taken eight years of skills, creativity, and real results, and turned them into corporate noise. Something so generic, you wouldn’t even know how the work translates. The kind of language that hiring managers skim past before their morning coffee goes cold. Her CV wasn’t lying, but it wasn’t speaking either, not the language recruiters want to read.
Here is what AI-generated CVs consistently get wrong:
They tend to flatten your personality into a template. They dress up ordinary tasks in extraordinary language, which ironically makes extraordinary careers look really ordinary. They chase the algorithm and miss the fact that a human being is the one who will read that document.
And in a pile of 100 applications, they sound exactly like the other 99. Recruiters are not machines. They are looking for someone they can imagine in the room.
“So, what do we do?” Lois asked.
We started over, not from scratch, but from her. We pulled out her real wins, her achievements, and we quantified them. The campaign that drove a 40% spike in leads. The rebrand she led repositioned a struggling product line. The team she built went from two people to nine in under a year. We wrote it in language that sounded like a confident professional, not a chatbot trying to impress.
Three weeks later, Lois sent me a message.
“First interview in six months, and they said my CV stood out immediately.”
That is the difference between a CV that is written and a CV that is crafted.
In Conclusion
Your CV is your marketing tool, and it deserves more than a prompt. Reach out today, we write professional, ATS optimized CVs that will focus on reflecting who you are, all your wins and your value. No Buzzwords, no generic template, just a compelling document that earns its place on the right desk.
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