Sportswear Sales Associate at CDL Human Resource

February 22, 2026 •

Posted 3 days ago

Job Description

CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.

Sportswear Sales Associate

Key Responsibilities

  • Customer Experience: Greet every customer with a “Karibu!” and a smile. Identify their needs—whether they’re training for a marathon or just looking for cool kicks for the weekend.
  • Product Expertise: Stay up-to-date on the latest footwear technology (cushioning, stability, breathability) and apparel trends to provide expert advice.
  • Sales Targets: Meet and exceed daily and monthly sales KPIs through proactive engagement and up selling or cross selling.
  • Visual Merchandising: Keep the shelves looking “top-tier.” Ensure shoes are laced correctly, sizes are stocked, and the floor is clutter-free.
  • Inventory & POS: Assist with stock takes and deliveries. Process transactions accurately using our POS system (handling Cash, M-Pesa, and Card payments).
  • Brand Ambassadorship: Represent the brand’s values both inside and outside the store.

Requirements

  • Desirable skills
  • You are fluent in English and Swahili. If you can throw in some Sheng to build rapport with the younger crowd, even better!
  • You have a genuine passion for sports or fitness culture.
  • You have a “can-do” attitude and don’t mind being on your feet all day.
  • You’re comfortable with digital inventory tools and social media.

Requirements

  • Diploma in Business or Marketing is a plus.
  • Minimum of 1 year’s proven retail sales experience in the fashion or sportswear industry is mandatory.
  • Flexible to work weekends, late shifts, and public holidays.
  • High energy, punctual, and well-groomed.

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