Job Description
At RB, our vision is a world where people are healthier and live better, so we’re always looking for the next breakthrough that can make a difference. You might not recognize our name, but you will be familiar with our brands – Scholl, Nurofen, Strepsils, Durex, Gaviscon, Dettol, Lysol, Finish, Vanish. They’re the products that protect your wo…
Assistant Activation Manager
Your responsibilities
- Gather and interpret data to unveil insights that will inform strategic business decisions.
- Collaborate on market research and consumer behaviour projects to reveal trends that dictate our industry.
- To partake in the development of a clear vision for Reckitt brands in Uganda and Tanzania in line with regional and global strategic imperatives.
- Support in the delivery of portfolio P&L
- Monitor and get regular Market Share trends analysis
- Support in the development and implementation of the annual business plan, monitor performance and competitor activity and recommend adjustments to the marketing mix
- Execute initiatives (BDIs) and building blocks
- Support in building & maintaining a calendar of brand activations events.
- Support in analysing previous campaigns.
- Support in educating the consumer about the products through brand activations.
- Execute building blocks on annual basis in alignment with trade team
- To co-ordinate the sales and TM team in execution of BDIs
- Aligns plans & executional timelines and track progress
- Lead in digital execution of Reckitt brands
- Coordinate the digital plans and manage execution and achievement of set KPIs
The experience we’re looking for
- Planning and Monitoring ability: leads in the development of portfolio strategy.
- Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
- Consumer/customer orientation: Effective in finding mutual long- & short-term gains among diverse stakeholder interests whenever possible.
- Teamwork with good interpersonal communications: Ability to effectively work with the cross functional teams to deliver on set KPIs
- At least 3 years of marketing experience, and must be able to demonstrate outstanding marketing skills developed within the FMCG environment
- Exposure to data visualisation tools such as Tableau or Power BI is desirable.
- Keen attention to detail, coupled with strong problem-solving skills.
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