Job Description
Find great holiday and hotel deals from the leading travel agent in Leicester, UK. iTravel Holidays offer all-inclusive family packages, last-minute
Ppc Expert (Paid Media Specialist)
- Salary: Ksh. 25k – 35k (Depending on experience)
Requirements
- Strong experience with Google Ads & Meta Ads
- 2+ years managing PPC campaigns
- Proven ability to drive leads or bookings profitably
- Deep understanding of: Funnel-based advertising,
- Attribution and conversion tracking, Travel customer buying cycles
- Experience with GA4, GTM, and remarketing audiences
Key Responsibilities
- Build, manage, and optimize PPC campaigns across: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram)
- Manage seasonal and promotional campaigns (holiday travel, peak seasons)
- Set up and manage conversion tracking (GA4, Google Tag Manager, pixels)
- Monitor daily performance and manage budgets efficiently
- Conduct destination and intent-based keyword research
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