Job Description
PayKit Jobs
- They should bring experience from fintech, banking, digital lending, or a licensed PSP environment. The person will drive market visibility, customer engagement, and product adoption across all Paykit offerings.]
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Key Responsibilities
- Develop and execute a full marketing strategy covering brand, demand generation, digital marketing, product positioning, and content.
- Design and implement a go to market plan for enterprise payouts, merchant acquisition support, and API product commercialization.
- Understand customer segments including banks, microfinance institutions, SACCOs, digital lenders, e commerce platforms, and agent networks.
- Translate product capabilities into strong value propositions and campaigns that drive awareness and inbound interest.
- Strengthen Paykit’s visibility through events, thought leadership, PR, and active participation in industry ecosystems.
- Collaborate closely with product and engineering to align marketing with product roadmaps, market needs, and competitive positioning.
- Guide digital marketing, content creation, brand management, and campaign execution.
- Support commercial teams with marketing materials, pitches, market insights, and competitive intelligence.
- Track and report on marketing performance including campaign outcomes, conversion trends, and lead quality.
- Ensure compliance with regulatory standards in communication, data protection, and sector guidelines.
Required Qualifications
- At least five to seven years experience in fintech, payments, banking, mobile money, or a licensed PSP environment.
- Strong experience in marketing strategy, digital marketing, branding, and product marketing.
- Proven experience launching or marketing payment products, APIs, enterprise solutions, or merchant services.
- Strong analytical ability with comfort in funnel analysis, campaign performance, and data driven decisions.
- Comfort working closely with product and engineering teams.
- Excellent communication and stakeholder engagement skills across internal teams, partners, and regulators.
- Experience leading or coordinating multidisciplinary marketing functions.
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How to Apply
Applications can be sent to: careers@paykit.africa
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