Job Description
Sales Jobs. iNet Africa Jobs
Job Description
We are seeking an experienced and results-oriented Sales and Marketing Manager to lead the company’s commercial growth and brand strategy.The ideal candidate is a strategic thinker with strong leadership, communication, and analytical skills capable of developing and executing high-impact sales and marketing plans that drive predictable revenue growth, market expansion, and customer retention.
This role requires a balance of strategic planning, hands-on execution, and cross-functional collaboration with product, technical, and customer service teams.
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Key Responsibilities
- Develop and execute a unified sales and marketing strategy aligned with the company’s growth objectives and market position.
- Design and manage a structured sales pipeline that converts leads into loyal customers while ensuring consistency in messaging and brand experience.
- Plan and oversee marketing campaigns, including digital, field, and BTL activities, to support lead generation, brand visibility, and customer retention.
- Conduct market research and competitor analysis to identify opportunities, trends, and emerging customer needs.
- Collaborate with product and technical teams to position iNet Africa’s services effectively in the market.
- Build, train, and lead a high-performing sales and marketing team, ensuring clear targets, accountability, and continuous development.
- Monitor, analyze, and report on sales and marketing KPIs, providing insights and forecasts to management for informed decision-making.
- Manage the company’s CRM systems (e.g., Zoho) to track leads, deals, and customer interactions, ensuring accurate data and timely follow-ups.
- Develop and maintain strong relationships with customers, partners, and institutional clients to drive renewals, referrals, and upselling opportunities.
- Manage the creation of marketing materials and content (brochures, proposals, digital assets) consistent with brand guidelines.
- Oversee social media presence, digital campaigns, and corporate communications to strengthen the brand’s market position.
- Identify and participate in trade shows, exhibitions, and community engagements to enhance visibility and networking opportunities.
- Ensure that pricing strategies, promotions, and communications are aligned with company objectives and profitability goals.
- Lead the development of customer retention and loyalty programs to enhance satisfaction and reduce churn.
- Represent iNet Africa professionally in client presentations, media interactions, and partnership meetings.
Requirements
- Minimum 5 years of experience in a Sales Manager or Senior Sales Executive position, preferably in IT, SaaS, or Telecommunications.
- Proven track record in designing and executing a successful sales and marketing strategy with measurable results.
- Demonstrated experience in building, mentoring, and managing a sales and marketing team.
- Strong understanding of B2B and/or B2C tech sales cycles and go-to-market strategies.
- Experience using CRM systems (e.g., Zoho, Salesforce, HubSpot) for pipeline management and performance tracking.
- Ability to present and defend a real-life sales and marketing plan previously developed and executed, including results achieved.
- Strong commercial acumen, strategic thinking, and data-driven decision-making skills.
- Excellent communication, presentation, and negotiation abilities.
- Bachelor’s degree in Business, Marketing, IT, or a related field (MBA preferred).
- Background in digital marketing or product marketing.
- Familiarity with IT infrastructure, SaaS models, and ISP services.
- Exposure to startup or high-growth business environments.
- Professional certifications in sales, marketing, or leadership are an added advantage.
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How to Apply
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