Trade Marketing Manager Job Ignite Energy Access

Job Description

Sales Jobs. Ignite Energy Access Jobs

Job Purpose/Mission

The Trade Marketing Manager provides overall trade marketing leadership for the zones in Kenya. Develop zonal trade marketing plans in line with national brand plans in relevant sales activities, stock points, hubs and commercial team i.e. sales agents. Plan trade marketing and promotions budget to meet that sales plan.

Read More>>.Ready For A Job Search Breakthrough? Start With Your CV. 

Responsibilities

• Responsible for the development, execution and performance of all trade marketing programs created to enhance the presence of MySol Ignite brand in defined relevant channels.
• Lead the zoness trade marketing implementation to attain defined business objectives
• Own zonal point of sale materials from design adaptation to local requirements for trade implementation, maintenance & refresh.
• Develop efficient, scalable mechanisms for in-store repairs and fixtures maintenance. Identify, communicate and activate opportunities to further drive perfection at trade.
• Develop and execute end-to-end in store plans for new product launches into the region, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
• Work closely with the sales team on customer specific Trade Marketing plans/needs.
• Identify shopper insights to feed into the trade marketing strategy and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
• Create and deliver Retail Execution guidelines. Develop and manage trade marketing assets (e.g. digital and physical POS, content, offline marketing and sales collateral) for the use of the sales team and merchandisers.
• Analyze market conditions and made recommendations to develop trade promotion plans; create strategies to promote advertising offerings and motivate trade partners.
• Analyze performance of all marketing programs to identify the best opportunities for optimization.
• Partner closely with global marketing to enhance processes linking corporate brand building activities as well as sales activities.
• Provide trade marketing support to sales team when specific interventions are required
• Lead direct selling channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories with approval from the central team
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Coordinates activities associated to MySol Ignite participation at tradeshows or events.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity with all constituents in the zones.
• Drive best practice sharing across the region and retailers on an ongoing basis.
• Overview & lead merchandising and field team efforts across the region including unified in store tool & KPIs tracker.
• Analyze direct sales KPIs and sales activities execution on a regular basis, translating them into data driven action plans.
• Analyze sell out data to measure effectiveness of our direct selling sales activities efforts.
• Measure ROI of major initiatives.

At Ignite Energy Access, we hold our managers to a high standard of excellence. Each manager plays a vital role in shaping an outstanding experience — not only for our customers but also for every member of our team. Our managers drive Ignite Energy Access’s ambitious goals forward while honing their own leadership capabilities and supporting the professional growth of their teams.

We believe that exceptional managers:

• Achieve bold results: As accountable, high-performing leaders, they foster an environment that encourages decisive action, innovation, and the successful achievement of goals.
• Lead with integrity: Guided by ethics and transparency, they act with honesty, respect, and fairness, building relationships grounded in trust and openness.
• Inspire and develop others: By leading through example, they empower, coach, and uplift their teams with authenticity, trust, and humility.
• Stay accessible and connected: They cultivate strong relationships through approachability, active listening, and meaningful engagement with stakeholders.
• Champion diversity and inclusion: They embrace diverse perspectives and create a workplace where everyone feels valued, supported, and a true sense of belonging.

Knowledge and Skills Experience:

• Numerical analysis: Analytics and reporting expertise
• Organizational skills
• Pipeline management
• Program management.
• Understanding of CRM and database software
• Experience with financial systems
• Capability in building strategic, multilevel and teamwork relationship
• Good role-based leadership and decision making
• 6 years minimum as a trade marketing manager in FMCG or Service industry or Telecommunication or Solar Industry.
• Good practical use of Windows applications (Excel, Power Point, Word).
• People management: 3 years.

Qualifications:

• Bachelor’s degree: Business administration or Marketing.
• MBA will be an added advantage

Read More>>>You’re Getting Interviews. So Why Aren’t You Getting Hired?

Language(s):

• Excellent verbal and written communication in:
• English
• Kiswahili

Technology:

• Experience in Microsoft Suites

How to Apply

We welcome applications from qualified candidates. Please share your CV to

hr-kenya.eea@engie.com

by 10th December 2025. In your email, kindly indicate your motivation to apply for the role, your expected salary and notice period.

We appreciate the interest of all applicants in joining our organization. However, due to the volume of applications received, only candidates shortlisted for further assessment will be contacted.

The post Trade Marketing Manager Job Ignite Energy Access appeared first on Corporate Staffing Services.