Job Description
Communication Jobs. Roots Credit Jobs
JOB PURPOSE
The Marketing Officer will be responsible for planning, implementing, and monitoring marketing and outreach strategies to promote the institution’s financial products and services. The role aims to enhance brand visibility, attract new clients, retain existing customers, and support the institution’s mission of empowering individuals and businesses for financial independence.
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KEY RESPONSIBILITIES
Marketing & Brand Promotion
- Develop and execute marketing plans, campaigns, and promotional activities to increase product awareness and market share.
- Ensure consistent branding and messaging across all marketing channels and materials.
- Organize and coordinate field activations, community outreach, and financial literacy programs in line with the marketing strategy.
- Manage digital marketing efforts including social media, email campaigns, and website updates and grow the company’s digital footprint.
- Design and distribute marketing merchandise such as brochures, posters, and banners in liaison with the credit officers.
Business Development Support
- Identify and develop new market segments for Roots Credit Limited products.
- Support the credit officers in achieving growth targets through lead generation and client mobilization.
- Conduct market research to understand customer needs, competition, and emerging trends.
- Develop and maintain strong relationships with stakeholders to promote the Roots Credit Limited products and services.
Customer Relationship Management
- Gather customer feedback and work with relevant departments to improve product delivery and satisfaction.
- Follow up on marketing-generated leads to ensure conversion into active clients.
- Promote a customer-centric culture within the institution through service excellence initiatives.
Reporting & Performance Monitoring
- Prepare annual marketing budget in liaison with the management.
- Prepare periodic marketing and activity reports for management.
- Track campaign performance and measure return on investment (ROI).
- Maintain an updated database of marketing contacts and events.
QUALIFICATIONS & EXPERIENCE
- Diploma or Bachelor’s Degree in Marketing, Business Administration, Communication, or a related field.
- Minimum of 2–3 years of marketing or business development experience (preferably in microfinance or financial services).
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How to Apply
Send your CV and cover letter to hr@rootscredit.co.ke with the job title as the subject.
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