Job Description
Communication Jobs
We are seeking an experienced and results-driven Digital Marketing Manager to lead our digital marketing initiatives and enhance our online brand presence. This is an exciting opportunity to shape the digital marketing strategy of a growing real estate company and make a significant impact on our business growth.
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What Makes This Role Exciting:
- Be at the forefront of digital innovation in Kenya’s real estate sector
- Lead high-impact campaigns that directly influence sales and revenue
- Work with cutting-edge marketing technology and tools
- Collaborate with a passionate and dynamic marketing team
- Opportunity for professional growth in a fast-paced environment
Key Responsibilities:
As our Digital Marketing Manager, you will:
- Develop and Execute Strategy: Create comprehensive digital marketing strategies that drive brand awareness, generate quality leads, and support sales objectives
- Lead Generation: Design and manage multi-channel campaigns to generate and nurture leads through the sales funnel
- Content Strategy: Collaborate with the marketing team on content ideation and provide strategic direction for all digital content
- Digital Advertising: Plan and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, and other platforms to maximize ROI
- SEO Management: Implement comprehensive SEO strategies to improve organic search rankings and website visibility
- Website Oversight: Manage website performance, user experience, and conversion optimization
- Email Marketing: Develop targeted email campaigns for lead nurturing and customer retention
- Analytics & Reporting: Track performance metrics, analyze data, and provide actionable insights to drive continuous improvement
- Budget Management: Effectively manage digital marketing budgets to ensure optimal resource allocation
What we’re looking for:Essential Qualifications
Education:
- Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or related field
- Professional certifications (Google Ads, Google Analytics, Facebook Blueprint, HubSpot) are a strong plus
Experience:
- Minimum 4 years of progressive experience in digital marketing
- Proven track record of successful lead generation campaigns with measurable results
- Experience managing digital marketing budgets (KES 2-5 million or more annually)
- Real estate, property or related industry experience is highly advantageous
Technical Expertise:
- Expert knowledge of digital marketing platforms (Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, etc.)
- Proficiency in CRM systems (Salesforce, HubSpot, Zoho, or similar)
- Strong understanding of SEO, SEM, and paid advertising best practices
- Experience with marketing automation and email marketing platforms
- Working knowledge of website CMS (WordPress or similar)
- Data analysis and performance reporting skills
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How to Apply
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